Brand Film Concept:

Bic lighters are the most popular and accessible brand of lighters in the U.S.. Most people walk around with one in their bag without even knowing it. And when you need one, Bic lighters will always be right there for you to use. Everybody loses things in their bag. It can be a never ending pit sometimes. You’ll never know what you’ll find, but sometimes, you’ll find just what you need without even knowing it.