Concept:

The Ultimate Cool Parents campaign aims to position Scrub Daddy as more than just a cleaning product, but a supportive companion for college-aged Gen Z, offering practical solutions with a humorous twist. Through a mix of social engagement, interactive installations, a hotline for life advice, and a memorable Spring Break Experience, Scrub Daddy & Mommy will demonstrate how cleaning can be cool and empowering, while simplifying the journey of adulting for the college crowd.